The Integrated Model of Health Behavior Promotion (IMHBP): A Synergistic Approach to Promote Health-Oriented Behaviors

Changing health-oriented behavior is a critical aspect of health communication, as demonstrated by Pender's Health Promotion Model (HPM) and its application in public health. Influencing individual cognition plays a crucial role in achieving sustainable behavior change.

This paper aims to propose an Integrated Model of Health Behavior Promotion (IMHBP) by combining cognitive science principles with the strengths of Social Cognitive Theory (SCT) and Pender's HPM to offer a comprehensive framework for health behavior change.

The IMHBP was developed through a theoretical integration of existing models, emphasizing individual characteristics, environmental influences, and cognitive processes such as self-efficacy, observational learning, and social influence. The framework was validated conceptually through a literature review and case analyses of public health interventions.

The IMHBP highlights the interplay of cognitive factors and environmental dynamics in shaping health-oriented behaviors. It provides insights for designing public health interventions that empower individuals and communities to adopt sustainable health behaviors.

The IMHBP offers a valuable tool for public health professionals to design targeted interventions addressing cognitive and environmental factors, thereby improving public health outcomes. This paper outlines the theoretical foundations, key components, and potential applications of the IMHBP in diverse public health contexts.